Their architecture is utilitarian, consisting of squares and rectangles. They have a mixed colour palette that utilises predominantly pastel colours with bright spot colours like fiery red hair. The Gerudo are a race of fierce warrior women who inhabit a desert oasis. The real strength of the Gorons lies in their openness and optimism and encountering them evokes feelings of cheer and provides energy. The use of hand painted triangle patterns also gives a feeling of dynamism and honesty alongside the more obvious associations with power and masculinity. The Gorons are almost universally cheerful folk, and the choice of bright colours reflects this. The Goron crest is a diamond with three outward pointing triangles.ĭespite their outwardly brutish appearance, the use of bright colours and simple, natural forms gives a feeling of energy and optimism.
Their architecture is rough and functional, using organic rocky shapes carved directly from the mountain. Reds, oranges and browns are the most common colours, with deep black metal to contrast. They live on an active volcano, so unsurprisingly their colour palette is warm. The Gorons are rock-eating miners standing almost twice the height of a man. This is further highlighted with the use of line patterns and crescent moon shapes, giving the overall area a sense of wisdom. The smooth curves of architecture add to the overall feeling of comfort and luxury. A blue palette has an instantly calming effect on the viewer. The overall effect evokes feelings of calm, awe and a certain sense of wisdom. The Zora crest is three circles set within connected crescent moons. Their architecture uses sweeping curves and complex line based patterns to form a sense of grandeur. Silver and lilac are also utilised to great effect. As could be expected with a water-based race, their colour palette is primarily made up of blues and other cool colours. Zora are an aquatic race of fish-like humanoids. Below, I take a closer look at four of them the Zora, the Gorons, the Gerudo and the Shiekah. There are several distinct races and locations in Breath of the Wild that are designed to evoke very specific feelings. While the reasons are different, the desired outcome is the same – engagement. Like brands, games need to provoke instant emotive responses in their audience. We can learn a lot about brand identity through games design as there are some interesting parallels. One of the things I noted on a recent play through of Breath of the Wild is how, colour and shape form an important means of evoking emotive responses during the game. I still play every Zelda game on release over 20 years on, revelling in the emotive journey that unfolds on the screen.
It was a game that captivated me entirely, speaking directly to my love of adventure and fantastical worlds.
With it, a copy of The Legend of Zelda: Ocarina of Time. When I was about 10 years old, my uncle bought me a Nintendo 64.
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